The food and drink industry has worked extensively to reformulate its products, reduce sugars and fats and introduce new, innovations with healthy profiles.
The soft drinks industry has introduced no and low sugar products extensively and they now account for up to 30% of sales in many countries. In addition, back in 2006 the soft drinks industry committed to not sell its products in primary schools across the EU. It also committed to not advertise its products to children under 12 on TV, in print or online. In secondary schools – where soft drinks are available for sale – they are sold in non-branded vending machines and a full selection of drinks is available including waters, juices and no and low calorie products alongside regular varieties.