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Tax destroys jobs and economic value

Mexico tax fast facts

This site provides an information resource on food and drink taxation. It is designed to be a one-stop destination for those looking for factual information on the impact of food and drink taxes on populations and economies. The site is sponsored by UNESDA, representing the non-alcoholic beverages industry in Europe.

Latest updates


“There is little evidence to demonstrate that a tax on soft drinks actually tackles obesity”, experts say

While the UK is implementing its tax on soft drinks, experts provide their insights on the broader context and trends on sugar reduction in the UK. Anna Masing, from Stylus, underlines that we are......

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Lithuanian government opts for reformulation rather than taxation

At the end of January 2018, the Lithuanian Health Minister Aurelijus Veryga announced the country would not introduce a tax on sugar but will work with food producers to reduce sugar, salt and fat thr......

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New Zealand Health Ministry reports finds that evidence of sugar taxes improving health is weak

On 30 January 2018, a report from Peter Wilson and Sarah Hogan, commissioned by the Ministry of Health of New Zealand to review the evidence around the efficiency of sugar taxes. It concluded that evi......

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2018 JAMA issue on obesity calls for “reimagining” health prevention policies

Lasts week, the Journal of American Medical Association (JAMA), published a dedicated issue on obesity: it includes a broad range of articles including taxing sugar sweetened beverages. In the lead......

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Why food and drink taxes don’t work


Don’t taxes reduce consumption?

Studies have shown that taxation can have the effect of reducing consumption in some product categories.  However, it is also observed that those people who consume the most are likely to be the most resistant to price rises.  Hence the people who perhaps should be encouraged to consume a certain food or drink more moderately are the very ones who continue to consume them despite the tax.

In addition, in the soft drinks category, even if people do stop purchasing products because of tax, they are likely to switch to other drinks and hence their actual calorie reduction is minimal.