While the UK is implementing its tax on soft drinks, experts provide their insights on the broader context and trends on sugar reduction in the UK.
Anna Masing, from Stylus, underlines that we are “seeing a real sea change with brands of all sizes exploring new product and flavour innovation, from low-sugar soft drinks to new lines for vegans“. She says that “while the tax might be shining the spotlight on sugar, the trend towards developing healthier alternatives is so much bigger than that and one that has been bubbling away for some time”.
Martin Hook, from Ayming UK, confirms that “drinks companies have been steadily making their drinks healthier to combat obesity – sugar free and diet versions have been around for some time“.
Mark Jones, from Gordons law, underlines that “this levy in isolation is unlikely to have any significant effect on our health“. While he calls it a “step in the right direction“, he nonetheless recognizes that “there is little evidence to demonstrate that [a tax] actually tackles the problem of calorie intake/calorie balance“. He calls for “taxes on high calorie and high sugar food products too“.
An academic, Daniel Bailey from the University of Bedfordshire, shares the same analysis, questioning whether the tax will “have any success in reducing how much sugar people consume“.
The full article in Beverage Daily can be found here.
On 30 January 2018, a report from Peter Wilson and Sarah Hogan, commissioned by the Ministry of Health of New Zealand to review the evidence around the efficiency of sugar taxes. It concluded that evidence that sugar taxes improve health is weak.
Among the key conclusions from the report, authors underline that:
- “There is insufficient evidence to judge whether consumers are substituting other sources of sugar or calories in the face of taxes on sugar in drinks
- Studies using sound methods report reductions in intake that are likely too small to generate health benefits and could easily be cancelled out by substitution of other sources of sugar or calories
- No study based on actual experience with sugar taxes has identified an impact on health outcomes
- Studies that report health improvements are modelling studies that have assumed a meaningful change in sugar intake with no compensatory substitution, rather than being based on observations of real behavior
- The evidence that sugar taxes improve health is weak”
The full report is available here.
(originally published on 16 December 2016, ConscienHealth)
The ConscienHealth published an article on the actual results of the sugar tax in Mexico on 16 December 2016.
The article argues, based on new results from Mexico’s 2016 National Health and Nutrition Survey, that despite the sugar tax introduction in 2014, there has been an increase in nationwide obesity of Mexican adults between 2012 and 2016.
Read the full article here:
The working paper released by the New Zealand Treasury challenges the argument according to which a tax on sugar-sweetened beverages (SSBs) could be the most effective strategy to fight obesity as it neglects the multiple dimensions linked to this burden. The main argument presented by the author shows that introducing a tax on SSBs will not necessarily mean significant reduction in calorie consumption by consumers and for a number of reasons.
The paper firstly argues that the health status of those responding to a price increase is generally unknown and higher responses may come from healthy consumers rather than the target population group. Moreover, surveys typically measure expenditures rather than consumption and its effects can be experienced after a period of time longer than the survey period.
The author also aims at demonstrating the importance of the substitution effect of imposing a selective tax. Indeed, substitution towards lower-priced SSBs could have harmful rather than beneficial effects. Another problem he underlines is that emphasis is often only placed on the own-price elasticity of demand for SSBs although substitution towards other non-taxed goods that are high in calories can also take place, reducing or even eliminating any direct reduction in the consumption of SSBs. To illustrate the importance of the substitution effect, the author uses a mathematical model designed to examine the effect of total calorie consumption of a selective tax, rather than simply the consumption of SSBs. The conclusions show that the substitution effect to other non-taxed commodities with relatively high calorie content is significant and that imposing a sugar tax does not necessarily mean lower calorie consumption for consumers.
Full paper can be found here
The Sun reports that the UK sugar tax, set to enter into force in April 2018, is facing rising opposition which questions both its merits and its design.
Taxpayers Alliance is criticizing the Government for the introduction of a regressive tax that will raise the cost of living for those less well-off families that endure a daily struggle against tax bills. Drawing from the Mexican precedent the citizens’ association calls out the ineffectiveness of such a measure: in 2014 Mexico introduced a tax on fizzy drinks which led to a reduction in daily consumption of some mere 5 calories, as much as five percent of a slice of wholemeal bread.
Taxpayers Alliance chief Jonathan Isaby said: “It is astonishing that the government is pressing ahead with this pernicious tax when the evidence clearly suggests that it will simply not affect consumption in any meaningful way.”
The Alliance accuses UK’s Councellor George Osborne of pursuing Nanny State policies and demands for the initiative to be revoked.
Lawyers consulted on the matter argue that the tax might be blocked by European courts on discriminatory grounds – given the high sugar drinks such as milk-based and coffee-based beverages are exempt from the duty.
You may find the full article by Steve Hawkes on The Sun website.
An article from the BBC warns the public about the collateral effects of the UK sugar tax, announced by the Government this March it should see daylight starting April 2018.
According to the UK’s own national broadcasting service the Government’s new measure will negatively impact a share of the British population that already struggle with a life-threatening condition: type 1 diabetes. People affected by type 1 diabetes are at risk of suffering from complication due to hypoglycemia, an insufficient level of blood glucose, which can lead to a diabetic coma. To prevent this from happening diabetics compensate by increasing their intake of sugar; the BBC reports that typically this is done by consuming sugary beverages.
The interviews conducted by the BBC and reported in the article cast a light on the detrimental impact of the tax on the purchasing power the families of diabetics. As a concerned parent commented «the sugar tax will mean keeping my son alive just got a lot more expensive».
The chief executive of Diabetes UK Chris Askew voices the widespread concern among diabetics about the sugar tax, stressing that the introduction of the measure in its current form will «adversely impact on the way people manage their condition» and reminding that type 1 diabetes «is not linked to lifestyle and cannot be prevented».
You may find the original article on the BBC website.