A study conducted by Mexican econometricians and researchers of the Autonomous Technological Institute of Mexico (ITAM) on the impact of the tax on drinks with added sugars found that the measure failed in reducing calorie consumption and tackling overweight and obesity.
The study “Taxing Calories in Mexico” is the first large-scale analysis of the effects of the special tax introduced in 2013 by the Mexican government with the declared objective of reducing consumption of food and non-alcoholic beverages allegedly associated with overweight and obesity.
The results represent new fundamental evidence to support what a growing number of studies has demonstrated, in particular:
The study was funded by the Consejo Mexicano de la Industria de Productos de Consumo, A.C. (ConMéxico), which signed an agreement with ITAM to ensure full academic independence for the authors in conducting the research and using the results.
The complete study and its conclusions are available at: http://cie.itam.mx/sites/default/files/cie/15-04.pdf