Introducing taxes, subsidies or both: The effects of various food pricing strategies in a web-based supermarket randomized trial

This study aimed to examine the effectiveness of varying taxing and subsiding schemes to stimulate healthier food purchases. Some key insights from the study:

  • “Price decreases are effective in stimulating healthy food purchases, but the proportion of healthy foods remains unaffected. Price increases up to 25% on unhealthier products do not significantly affect food purchases. Future studies are important to validate these results in real supermarkets and across different countries”.

You can find the whole paper here.

Ineffective consumer behaviour, What others say: experts, Albertine Schuit, Food prices, food purchases, Health policy, Ingrid Steenhuis, Jacob Seidell, Michiel de Boer, nutrition policy, Wilma Waterlander