Heterogeneous Consumer Responses to Snack Food Taxes and Warning Labels

The experiment assessed the possible effects of targeted snack food taxes on purchase decisions via computer-assisted intercept surveys in Canadian supermarkets. Some key insights from the experiment:

  • “The low own-price elasticities found here provide support to the existing literature that suggests that a tax on less healthy food products would not be an effective way to decrease consumption of these products”.

You can find the whole paper here.

Ineffective consumer behaviour, What others say: experts, Consumer behaviour, Price elasticity, Ryan Lacanilao, Sean Cash, Wiktor Adamowicz