The industry contribution

Governments should teach people how to eat a healthy diet and lead balanced lifestyles, not tax them.

The industry contribution

The non-alcoholic beverages industry offers a wide variety and choice of drinks including reduced and zero-calorie options to help people manage their calorie intake. 

The non-alcoholic beverages industry takes the issue of obesity very seriously. The industry believes that empowering consumers through information, education and choice is the key game-changer in addressing this problem. Giving people the tools to be “managers of their own health’ is a critical step in tackle the obesity pandemic for the long haul.

For this reason, the non-alcoholic beverages industry has responded to the increasing necessity to address overconsumption and bad dietary habits by attempting to educate it’s consumers.

By developing a wide variety of diet and light alternatives, the industry has empowered consumers to control their own calorie intake more carefully, but without depriving them of the enjoyment of soft drinks which, consumed in moderation can be part of a healthy and balanced lifestyle. In many markets across Europe sales of no- and low-sugar varieties now account for more than 30% of total non-alcoholic beverage sales.

Through the European Industry Association UNESDA, soft drinks producers have also made far-reaching commitments to act responsibly in the market under the EU Platform for Action on Diet, Physical Activity and Health. The guarantees and regulations undertaken were to

  • Avoid advertising to children under 12 years of age on TV, in print and online
  • Ban the sale of soft drinks in primary schools across the EU and ensure that in secondary schools where the products were made available, drinks would be displayed in non-branded vending machines among a full range of products including no and low sugar content drinks such as juice and water.
  • Strengthen labelling by clearly stating the Guideline Daily Amount on the front of the packs in order to support consumers in making informed choices about the products they buy.

A selection of relevant studies and media articles on industry self-regulation and on it’s contribution to empowering consumers can be found under “What others say”.