Soft drinks taxes have not proven to achieve any public health objectives but have been seen to destroy jobs and economic value.


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Discriminatory taxation is ineffective. Taxing food and drink does not address obesity or support public health goals and does not teach people how to lead balanced and healthy lifestyles. It patronises consumers rather than helping them.

Taxing food and drink places pressure on hard-working families. It is regressive and lays the greatest burden on the least well-off, who spend a greater proportion of their income on food and drink. Recent food price inflation has already raised prices and food taxes will hit people even harder.

Governments need to be open as to why they are taxing food and drink. If they need to plug a budget deficit that is one thing, but they will not make people healthy by taxing their food and drink.

Food and drink taxes are currently being voted down by governments and parliaments right across Europe. They have not proven to achieve any public health objectives and they destroy jobs and economic value.

Find below a selection of relevant studies and media articles on the role of education in promoting balanced lifestyles: